PSFK challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
Climate Trail was a shortlisted entry that I created for Zemoga as part of the challenge.
Climate Trail is a game that lets players follow the ‘money trail’ tied to the dissemination of false data. Similar in style to the classic game Oregon Trail, Climate Trail is text-based. The goal is to reach the year 2036 with a healthy and liveable community. At the start of Climate Trail, each player is given a leadership role in a community that has set levels of renewable resources, atmospheric conditions and other indicators of climate health.
During gameplay, players are asked questions like “Do you want clean coal or wind power to be your town’s main source of power?” or “Do you want to clear 10,000 acres of forest to create more farmland?” Correct answers help to boost resource levels, while wrong answers have a negative impact on the community’s climate health. After each answer is given, players will be presented with information about real world choices that were made in similar situations (e.g. when Portland, Oregon switched to natural gas for city vehicles and reduced emissions by 30%).
Game play ends when resource goals are reached on a global scale, or when climate change has resulted in an unsustainable situation.
Climate Trail was one of three winners of the challenge and as a result, myself and Creative Director Dan Licht were invited to present the concept to a group of attendees that included Vice President Al Gore.
It was definitely a career highlight for me to sit and listen as a Nobel Prize winner told the group how much he liked my concept.
You can view a video of the event here.