Jamie Oliver’s wish to bring healthy eating to America’s schools earned him the TEDPrize and TED turned to Zemoga to make Jamie’s wishes come true. Along with Creative Director Dan Licht I worked ...Read More »
What do you do when your company is based in a city that doesn't have a lot of guidebooks or travel sites writing about it? Make your own, of course.
Over my years at Zemoga, we found the easiest way to ease client fears about working with a company that had a large presence in Colombia was to invite them down for a visit. But how could we convince conservative clients that Bogota wasn't all about cocaine and coffee (or Secret Service escorts for that matter?). Unfortunately, there weren't a lot of existing materials in English that showed off the beauty of the country. So I worked with my design team to create an enticing package that would not only position Colombia as an ideal place to visit but also reinforce Zemoga's branding and innovation chops.
The "From Bogota With Love" travel kit contains everything the first time traveler would need for a trip to the city. Contents included:
FROM BOGOTA WITH LOVE t-shirt & hat.
A customized version of the Lonely Planet Guide to Colombia.
Zemoga themed luggage tags.
Zemoga branded Colombian coffee.
Custom created guides for using a cel phone in Colombia, navigating the airport and exploring the neighborhood around Zemoga's offices
Postcards featuring gorgeous photography shot by Zemoga's designers
In short, everything a "gringo" would need on his first rip to the City of Gold.
The kits were an instant hit with our clients, encouraging travel and drawing accolades for the attractiveness and usefulness of the contents.
So if you see someone in the El Dorado airport with Zemoga luggage tags or consulting a green and white brochure, make sure you let them know that they got that ... "From Bogota With Love".
During my first holiday season with Zemoga I was faced with the dual marketing challenge of creating a client gift that would be highly personal but also leverage Zemoga's emerging visual identity...Read More »
One of the most challenging (but enjoyable) aspects of my role as Chief Operating Officer of Teshkeel was the constant variety of design assignments my team needed to takle. The creation of THE 99...Read More »
How do you get people to notice you when you’re broadcasting your message in the most brand-saturated location in the world? That was the challenge I faced at Zemoga when we were looking to establ...Read More »
When my friend Murat Uyaroglu told me he was opening a new coffee shop in the Prospect Heights/Park Slope neighborhoods in Brooklyn I was very excited. And when he asked me to build his website fo...Read More »
One of the key challenges in both design and marketing is making sure that you create product that services your customers' needs rather than your own tastes. Throughout my career, I've had to reign i...Read More »
THE 99 are the flagship property of Teshkeel Media Group, the company I ran from 2006-2008. THE 99 are Muslim superheroes from around the world. Each hero represents a different aspect of Allah and t...Read More »
PSFK challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge wer...Read More »
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Name: Sven Patrick Larsen Phone: 347-967-9010 Skype: svenplarsen